As a small business owner, you don’t want to make a quick judgment on where to spend your marketing budget.
Budget-friendly email marketing is available, though, to solve your problem. Starting up doesn’t require a big investment, and it will help you to attract new clients and keep your existing clients coming back.
But before using email marketing in your business, you must be curious to know what it is It. Why is it so important to use in your small business? What are its benefits for the growth of your business?
Before moving forward with the article, one of the many advantages needs to be mentioned upfront because it can have an impact on your bottom line. Email marketing has the best ROI (return on investment) of any marketing tactic, averaging $36 for every $1 invested, according to recent research.
What is Email Marketing?
Sending promotional emails, typically to a group of recipients, is known as email marketing. Every email that is sent to a client, whether present or new, may even be regarded as email marketing in the broadest sense.
It includes making business proposals or seeking subscriptions or sales via email, as well as sending out weekly advertisements and newsletters.
The word often refers to sending email messages with the purpose of fostering relationships with present or former customers, encouraging customers to acquire the items, luring in new customers, or influencing existing customers to make a rapid purchase.
Why is it worth using Email Marketing?
Email marketing is crucial for small businesses for a number of reasons.
Relationship-building through email marketing can lead to higher sales and customer loyalty from both new and existing customers.
Better engagement rates result from receivers’ increased tendency to open and click on tailored and relevant email communications. A tailored experience, according to 71% of customers, would make them more likely to open and read brand emails.
Email marketing is one of the most successful ways to stay in touch with prospective clients and customers, and it is also a very cost-effective strategy to reach your target audience.
How can email marketing benefit small businesses?
There are a number of advantages of email marketing that can bring to small businesses.
1) Produce content that is customized
No one wants to receive an email that sounds like it was just sent to a large number of recipients. Thus, personalization is the top benefit of email marketing.
Email marketing enables you to segment your consumers into different lists based on their interests so that you can provide highly targeted material to them. Email is the ideal route for delivering those individualized messages, whether you’re creating the ideal subject lines, photos that connect with your audience, or helpful material.
2) Helps you to connect with mobile customers
Your email marketing efforts must be mobile-optimized, given that more and more consumers check their email on smartphones.
When it comes to promoting goods or services, mobile-responsive email templates can be just as effective as standard email templates since they make it simple for recipients to view your emails on their mobile devices.
3) Make the most of your time and money
There are always time and financial limitations in business, but they are especially apparent in small businesses. Fortunately, email marketing is cost-effective and time-reducing, which is a plus point for small businesses to use it.
Creating a new email campaign automatically distributes it to your target list. Once you create your list, choose your offer, and design your email. While working on other business-related tasks, you can interact with your audience and attract new clients.
Email marketing is one of the least labour-intensive marketing techniques available. However, you still need to track your efforts and make occasional adjustments.
Does it really matter?
When compared to alternative strategies like paid promotion, it is reasonably priced. For very little money, you can create a professional email campaign (A marketer conducts an email campaign by sending one or more emails to a list of contacts. These emails are intended to help a company or brand accomplish a certain objective. The objective can be to increase conversions, educate audiences about a new good or service, or just connect with certain clients.) that are sent to thousands of subscribers.
4) High Return on Investment
The cost-effectiveness of email marketing for small businesses is one of its most alluring features. It has been demonstrated that email marketing offers a growing return on investment. A recent study found that the return on investment for every dollar spent on email marketing was $36. Simply, you get 36 times your investment of one dollar.
Brochure printing and postage, conference attendance, and staff hire are all pricey ways to market your company. They obviously have their utility, but they aren’t something most small firms can accomplish on a daily basis. However, email can and ought to be used frequently.
At a low cost to you, your emails can reach hundreds or thousands of recipients. Email marketing is one of the best ways for 85% of US merchants to bring in new consumers, according to a joint study by Shop.org and Forrester Research.
Low cost + high ROI = a small business win.
5) Reach the right Audience and Value your emails
Emails with suspicious subject lines or from unknown senders may seem spammed. Customers frequently just discard these emails because they seem strange.
Your clients shouldn’t be pushed for purchases in every email you send to them. Your emails should add something useful. Information that you believe they’ll find useful can substitute for a sale or offer if you feel it will be of more value to them. Your consumers will look forward to hearing from you each week if you can show them the value you offer them.
Include links to your social media accounts in your emails and invite readers to follow you there. This increases your credibility with your audience. If one of your emails provokes their interest, they can quickly find out more about your goods or services by clicking on the links to your social media accounts.
You can divide up your audience into numerous categories while using email marketing as well. This results in increased engagement rates since you can send information that is specifically tailored to each group’s interests.
Research by Epsilon found that 58% of all email revenue comes from segmented and targeted emails. Therefore, you’re missing out on a major chance to improve the return on your email marketing investment if you’re not already segmenting your audience.
You can divide your audience based on a variety of factors, including:
- Location
- Age
- Genders
- Interest
- A history of purchases
Will it increase sales?
You may send more tailored and relevant emails that are more likely to be opened and clicked by segmenting your audience. More conversions and sales will result for your company as a result of this.
Final Thoughts
Small businesses can benefit from email marketing in a variety of ways.
Its main advantages include swiftly and affordably reaching a big audience. Email marketing can also help you develop client relationships, generate leads, and raise brand awareness.
Email marketing, when done right, can be a huge benefit for your small business.
For your small business, have you employed email marketing? Which tactics have you found to be most effective? Post your ideas and experiences in the comments section below.
Read More: How Digital Marketing Helps in Business Growth