Augmented Reality in e-commerce industry is becoming part of our lives for the past few years, especially with the help of smartphones. It is a unique opportunity for sellers to boost their sales as well as for customers to buy according to their choice without going to physical stores.
Why Augmented Reality in Ecommerce?
Augmented Reality is revolutionizing e-commerce by elevating the customer experience. The ability to digitally test things is the most obvious benefit of using AR technologies. Additionally, portability and accessibility are benefits: A smartphone or, in some circumstances, specialized AR glasses are required.
How are Ecommerce Businesses using Augmented Reality?
Augmented Reality in e-commerce allows Customers to have the open choice to first review the products and then pick the right product for them. It also allows the users to choose the product in their own environment and time before deciding to purchase any item.
Let’s have a look at how augmented reality might benefit Ecommerce Retailers.
Virtual Try-on Solutions
It appeared fantastic on the dummy. Everyone has experienced this at least once after trying on a new piece of clothes for the first time and finding that it doesn’t fit them at all.
Conversion rates may decline due to the fear of precisely that result. Consumers want to make sure they are getting exactly what they want and want to take all necessary precautions to ensure this. Your return rates will rise if customers do take the chance to buy and the transaction is unsuccessful.
AR gives online shoppers a glimpse of how products will work for them and how they will seem on them, giving them the confidence to purchase products. People are becoming more aware of their demands thanks to the expansion of AR applications in daily life. One of the most impressive examples of AR technology is “Sephora Virtual Artist“- Augmented reality is increasing consumer interest in the cosmetics sector. The beauty app from Sephora allows customers to test products wherever they are by using face recognition technology. After identifying your face, the app lets you digitally check out the makeup you’ve applied. You can not only sample your favourite brands, but you can also see how you look as a whole and coordinate your cosmetics with your wardrobe.
Interactive User Manuals
AR is also helpful for manuals and product demos. Users can easily learn the item’s purpose with the help of an interactive manual. It will alter how customers engage with products, and it might even improve their awareness of how to use them. IKEA Arrange is a great illustration of this; the app takes advantage of Apple’s AR kit to allow users to place furniture virtually in their homes before purchasing it to ensure that it will fit and look decent. The “AR guide” in the app also offers directions on how to put together the chosen piece of furniture. Numerous AR user manual apps scan the item and, using graphical arrows and animations with text, point out the buttons in the actual environment.
Marketing Campaigns
With the use of augmented reality (AR), marketers can transform a static object, like a printed banner ad or magazine cover, into an engaging 3D experience. AR merely uses digital overlays to improve the interaction. According to research, 39% of retailers employ AR during the preliminary stage of consideration. Digitalization would improve user experience and encourage customers to purchase those things.
Here are a few ways that augmented reality is applied in marketing campaigns:
- colourful posters
- Scannable items
- Interactive and lively product brochures
Customers who scan a product can learn more about it, including its costs, promotions, and features. The use of scannable products in marketing campaigns increases the chance of customer involvement.
How does Augmented Reality benefit Ecommerce Sellers?
There are many ways in which Augmented Reality can benefit Ecommerce Retailers to help them grow their stores. Some of the benefits include:
Customer Engagement
People are increasingly reliant on technology to satisfy them, as digitalization makes searching the sky a reality rather than just a crazy idea. This also applies to Shopping. When it comes to engaging customers and converting them, AR can help. According to a study, it is simple for users to become addicted to your website due to the inherent interactivity of AR.
Additionally, the longer they stay on your e-commerce website, the greater the likelihood that they will buy something. Even if they don’t make a purchase while they are there, the increased engagement shows that they are more likely to remember you in the future because they have a better relationship with your brand and products.
Attract New Clients
In today’s hectic environment, you may grab people’s attention by developing an interactive augmented reality campaign. By doing this, you may give customers a unique shopping experience.
Improves Customer Satisfaction
Decision-making is significantly impacted by augmented reality since it lessens confusion, frustration, and positive results. According to research, implementing AR boosts customer happiness by 73%. Providing real things boosts consumer confidence and lowers return rates.
It is challenging for customers to test garments when shopping online. However, incorporating AR into the mix can enable consumers to digitally try on clothing, increasing their likelihood of shopping for items they might otherwise pass over. Along with 3D views, you may display how a product would appear in a customer’s environment, lowering the likelihood that they will receive the item only to discover it doesn’t look as expected.
Improve Efficiency of Employees
By making work more accurate and labour-intensive, augmented reality (AR) can innovate your production and boost staff productivity. Real-time barcode scanning, indoor navigation, smooth data integration with the warehouse management system, and object recognition are all features offered by the AR system.
Personalize Shopping Experience
By making it interactive, augmented reality for Ecommerce enhances the shopping experience. Users can readily alter things to suit their demands when they can virtually test them. They would be encouraged to choose customization and place orders for goods that are in high demand. You can raise the average order cart value by meeting the need for customized products.
Conclusion
With the many benefits that Augmented Reality offers e-commerce retailers, there is no doubt that this technology is here to stay and grow. AR can help increase customer engagement, attract new customers, improve customer satisfaction, and even improve employee efficiency. By personalizing the shopping experience, retailers can encourage customers to buy more items and even customize their products. With so many benefits, it’s no wonder that AR is quickly becoming a staple in the Ecommerce world.
Related Article: How Virtual Reality is changing the way we interact with the world
FAQ’S
Q. What is Augmented Reality in Ecommerce?
Augmented Reality allows the customers to sample products or try out services in e-commerce before making a purchase. Customers can preview products using augmented reality, increasing their likelihood of making the right choice the first time.
Q. Do consumers actually adapt to augmented reality?
Yes, Shoppers are embracing AR more and more. According to research, AR can increase conversions by at least 90%.
Q. How augmented reality assist businesses in more effectively and swiftly achieving their goals?
AR can do a lot of things for your company, such as boosting sales, training staff, and raising productivity. How businesses interact with their consumers (or potential customers), as well as staff, is evolving as a result of augmented reality.