Google's first fully custom Tensor chip for Pixel 10 might be produced by TSMC

Google’s first fully custom Tensor chip for Pixel 10 might be produced by TSMC

Find out the most recent information about Google’s first totally customized Tensor chip for Pixel 10, which may be made by Taiwan Semiconductor Manufacturing Company (TSMC). With this advancement, Google no longer depends on Samsung Foundry to provide its custom CPUs as it did in the past.

Tensor chip for Pixel 10

Google and Samsung have been working together since 2021 to create Tensor processors, the first of which is the Tensor G1 seen in the Pixel 6. But the first Tensor chip made by TSMC will be the soon-to-come Tensor G5. This action is anticipated to improve Google’s processors’ performance and efficiency while resolving issues with Samsung’s manufacturing technology.

Reasons for the Switch

The overheating and inefficiency of Samsung Foundry’s chips in comparison to those of rivals like Apple and Qualcomm have drawn criticism. TSMC provides better performance and power efficiency and is renowned for its sophisticated node capabilities. It is hoped that this change will enhance future Pixel devices’ overall user experience.

Details of the Tensor G5

Utilizing TSMC’s 4nm technology, the Tensor G5, also known internally as “Laguna Beach” or “LGA,” will be manufactured. A sample of the Tensor G5 has been dispatched to Tessolve Semiconductor in India for testing, according to recent trade database entries. The chip has 16GB of RAM from Samsung and TSMC’s Integrated Fan-Out Package-On-Package (InFO POP) technology.

Industry Impact

By moving to TSMC, Google is demonstrating not only its commitment to improving its product but also TSMC’s leadership in the semiconductor sector. This alliance may pave the way for additional Google and TSMC partnerships, which might change the competitive smartphone processor market.

Market Context

Trendforce’s market share statistics indicate that Google’s market share in smartphones is still very low when compared to industry titans like Apple and Samsung. With a 23.3% market share in Q42023, Apple was in first place, followed by Xiaomi (12.8%) and Samsung (15.9%). Google is still outside the top six. This calculated action may enable Google to establish a more solid presence in the cutthroat smartphone market.

Future Prospects

The Tensor G5 chip will be introduced in the Pixel 10 series, which is anticipated to go on sale in the upcoming year and promises notable gains in efficiency and performance. For Google, this move is an essential step toward improving the competitiveness of its products. In the meantime, Samsung will continue to produce the Tensor G4, which will be utilized in the Pixel 9 series. It is predicted to provide a few incremental upgrades over its predecessors.

Important improvements are also being planned by other important companies in the smartphone sector. There are rumors that Apple and TSMC are collaborating on the A19 Pro chip for the iPhone 17 Pro series. With the Exynos 2600 processor in the Galaxy S26, Samsung intends to use its 2nm process; mass production is anticipated to begin in 2025.


Google’s choice to work with TSMC on the Tensor G5 chip marks a significant shift in how it approaches the creation of smartphone processors. This action is anticipated to resolve previous performance problems and establish a new benchmark for Pixel devices going forward. The Pixel 10 series, which includes the Tensor G5, manufactured by TSMC, is expected to bring improved performance and efficiency as Google continues to advance its technologies. This might potentially change the competitive environment of the smartphone market.

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